Objectivity? Or lack there of?

"To be objective is to adhere strictly to truth-conducive methods in one's thinking, particularly, to take into account all available information, and to avoid any form of prejudice, bias, or wishful thinking. The forms of observation and experimentation, and the canons of deductive reasoning and inductive reasoning employed by scientists practicing the verification guide scientists to be objective." - As according to Wikipedia... 

As students studying journalism we have been taught time and time again about this so-called 'objectivity" and how it is something that we should all strive for in our future professions. And as a student observing journalists in daily media I would have to say that very few journalists seem totally impartial in their own personal biases. News sources and programs themselves even seem to have their own biases. Whether it is downplaying bigger stories, isolating stories from each other, or fragmentating information the media needs to start re-thinking the meaning of objectivity and strive to give consumers facts without slanting in any one direction.